When people watch a TVC, Ad film, it flashes past in 20 or 30 seconds. Yet, behind it lies hours and days of planning and preproduction. In a recent shoot, with Actress Priya Bhavanishankar, for Indian Flower leggings and jeggings, this is exactly what happened. Attention to detail was everything. Whether it was the costumes design, the colours in the frame, the camera angle or the camera movement. Whether it was detail in makeup or hairstyles, expressions or art direction… everything was planned and executed to perfection. To capture modern lifestyle activities we chose a beach house as the location. The concept of this adfilm is to capture leggings in women’s today’s lifestyle. Right from the early morning gym till evening terrace party. Dop farook j basha did excellent cinematography, art director Karthik rajkumar did a fabulous production design. Ashwin vinayagamoorthy composed a trendy jingle for this TVC. Many people used to hum this jingle. To capture modern lifestyle activities we chose a beach house as the location. The concept of this adfilm is to capture leggings in women’s today’s lifestyle. Right from the early morning gym till evening terrace party. Dop farook j basha did excellent cinematography, art director Karthik rajkumar […]
How to do the perfect celebrity photoshoot In this world where change is the only permanent and constant reality, we are often put in a situation where we ‘typecast’ some personalities or occasions or incidents. After all, one has to apply their judgement before the change occurs. One such place where we often end up being judgemental more than necessary is how we typecast the way we look at celebrities. Celebrities are always the ‘goto’ when we fancy gossiping! This is not just the case with our local celebrities but with everyone around the world. Imagine you see an actor continuously portraying the same kinda role for at least 2-3 films, let’s say a police officer; it would be difficult for us to look at him as something other than a police officer. Sadly though, this situation is faced significantly by female artists, particularly in the South Indian film industry. If you were to take daily soaps, women who are portrayed in a particular fashion and unfortunately for them, they are branded to be that character. If you were to decipher this situation, there are two outcomes from this. One is that you do not allow the actor/ actress to […]
