Advertisement Archives - Advertising, Architecture, Interior, Food, Industrial - Photographer

Nov 01

by admin in Advertisement, Uncategorized 0 comments tags: Ad shoot, Diwali Ad, TVC Ad

SHIVA TEXTILES DIWALI AD | SANTHOSH PHOTOGRAPHY

Diwali in a typical middle and upper middle class Indian family is not a one day festival but it is a month long celebration, starting with budgeting and doing a detailed Google search on purchasing the latest fashion trends! On this line of emotion, we at Santhosh Photography conceptualised a unique TVC for Shiva Textiles with the tagline “Vaara Vaaram aaravaaram”. The client had rolled out a month-long Diwali sale with offers going on for each section, each week. The TVC ad wanted to convey the attractive offers on women’s wear, men’s wear, kids section and silk saree sections. In order to purchase the festival clothing while these offers run, the daughter-in-law prepares a detailed list and explains about these offers to her sister-in-law, a college going girl. Since this was an information filled TVC, we brought in a humour element, where the husband who is spraying water on the indoor plants, misses his aim in the excitement of hearing about the offers, and accidentally sprays water on his father’s face. This became a keypoint in the ad and was well received as a quirky and funny response by all the viewers! The scene transitions to show the house lit […]

Jul 19

by admin in Advertisement, Advertising Photography, Uncategorized 0 comments

Photo Shoot For “The Chennai Silks Wedding Collections”

This photoshoot is a challenging assignment for me. In many silk saree photo shoot I normally shoot either one model or three models maximum. But this shoot brief was given to me The Chennai Silks would like to have a combination shot like friends having a group photo at a celebration. Including two kids there were a total nine models. Me and my stylist have segregated costumes as per the color theme. In group photo the models’ costumes should maintain some color theme. According to the costume colors I have selected the floor tile pattern and furniture, because the props should complementthe costumes. And my stylist took lot of effort to select the jewelry. Stylist and I saw lot of references for bridal jewelry. Each religious bride has some uniqueness in their wedding jewelry, so based on that my stylist chose the jewelry. Now the challenge is everyone’s costumes have to be seen well and all they have to express well for one click. And to maintain even soft light and equal amount of light for all the models I used four skimmers. The details of the silk saree have come out well. Since these images are going to be used […]

Jul 03

by super admin in Advertisement, Advertising Photography, Product Photography, Uncategorized 0 comments

Unveiling the Behind the Scenes of an Ad Shoot

When people watch a TVC, Ad film, it flashes past in 20 or 30 seconds. Yet, behind it lies hours and days of planning and preproduction. In a recent shoot, with Actress Priya Bhavanishankar, for Indian Flower leggings and jeggings, this is exactly what happened. Attention to detail was everything. Whether it was the costumes design, the colours in the frame, the camera angle or the camera movement. Whether it was detail in makeup or hairstyles, expressions or art direction… everything was planned and executed to perfection. To capture modern lifestyle activities we chose a beach house as the location. The concept of this adfilm is to capture leggings in women’s today’s lifestyle. Right from the early morning gym till evening terrace party. Dop farook j basha did excellent cinematography, art director Karthik rajkumar did a fabulous production design. Ashwin vinayagamoorthy composed a trendy jingle for this TVC. Many people used to hum this jingle. To capture modern lifestyle activities we chose a beach house as the location. The concept of this adfilm is to capture leggings in women’s today’s lifestyle. Right from the early morning gym till evening terrace party. Dop farook j basha did excellent cinematography, art director Karthik rajkumar […]

Dec 07

by admin in Advertisement, Commercial Photography, Product Photography, Uncategorized 0 comments tags: advertising photographers, advertising photography, commercial photographers, kanchipuram silk saree, photoshoot, sareecatalogue, sareescatalogue, silk saree photoshoot, silksarees

Silk Saree Photoshoot

We are witnessing a rapid evolution in the field of Advertising. From print media to digital media, Advertising has the ability not just to mould itself but to excel at it. One cannot take away the fact that the success of Advertising Industry largely depends on Advertising or Commercial Photographers. If not for those visually appealing imageries produced during the catalogue photoshoots by photographers, it would be difficult for any business to sustain, especially the Silk Saree Industry, which is quite unique in India. Silk Sarees are very sensual. It is so deeply embedded into our Indian culture that any women would want to own quite a handful. Buyers of such sarees, mostly women are not just convinced by seeing these sarees but tend to drape it on them. Sometimes they even request the store representative, if she is a women to try it on them, so that they get a better idea as to how the saree flows, especially its designs. Since seeing is believing in the Silk Industry, the dealers of Silk are quite persistent on getting a professional photoshoot done whenever they introduce a new range of collection. The photographs taken from such silk saree photoshoots are […]

Jul 09

by admin in Advertisement, Product Photography, Stuff, Uncategorized 0 comments tags: How to shoot, Learn Photography, Learn to shoot, Photography, Photography tutorial, Product, Product photography, Shooting formats

Furniture Photoshoot

Why you need to hire a Professional photographer for an E-Commerce shoot? This is now an Era where people want to buy and sell things just sitting before their Smart Phones and Laptops, the mode of Shopping has itself been redefined. Today when someone needs to buy a product, especially when it comes to furniture though they come to a furniture store the first thing they do is to check it online. Websites and E Commerce portals like Urban Ladder, Pepper Fry, which are completely dedicated to Furniture market and other websites like Flipkart, Amazon, Snapdeal, etc, who do sell Furnitures like hot cakes have emerged successful. In this scenario what makes a person choose a furniture is first and foremost the Photograph. How should a Furniture Photograph must be. Though photograph is a 2 two dimensional medium those are the first attractive points towards you. The photographs must not only show the colour, but also the look and feel. When a customer see’s the picture he must feel how it would be when he has it in his living room. He must imagine the experience of touching the fabric and enjoy the comfort of sitting on it. The furniture […]

Tips to get better Product Photos | Santhosh Raj

Tips to get better Product Photos | Santhosh Raj Today is an era of E-Commerce, where every product that is produced be it a Bell pin or an aircraft Photographing it and putting it on a website has become a primary to-do list of any manufacturer or a merchant. Therefore the jobs that come for photographers on product shoot is flooding and many desire to become one. In an intention to equip some upcoming photographers and photography enthusiasts I decided to give some tips to shoot a product. Throughout my journey as a photographer everyday in my work has taught me lots and lots of new techniques. One certain thing that i have learnt is Photography is a ocean, and it is updated every second in some corner of this globe, Here are some of the Tips for product Photography. 1. Cleaning the Product: Make sure that the product is clean, or else clean it properly that there is no dust or finger prints on it. In the product Photography the Product is the Hero and when shooting with a High Resolution Cameras with more than 22 Mega Pixels, every minute dust or a finger mark would be clearly visible […]

Apr 23

by admin in Advertisement, Nature, Uncategorized 0 comments tags: Learn Photography, photogr, Photography

Panorama

Do you remember the widest landscape you have seen in your life? Yes we do remember but have you ever captured the whole in your camera? No would be the answer to many, but we give you an interesting solution to it, that’s Panoramic photography. Panorama a word that traces back its history to the ancient Greece became a familiar form of photography in later 80’s but was not widely used as required a specific skill. When it comes to films, we have a wide range of history to talk about one who has seen the great chariot race sequence of the classic Beh Hur which was shot in ultra Panavision will never for get it so is the panoramic photography too. This unique form gives you a complete view of the spaces utilized, for instance the colorful panoramic view of this Chennai Silks salem shot by me, can give you the elegance and the grandeur of the showroom in this single shot. Same is with the other photographs too; panoramic shots give you a grandeur and elegant look to your shops, office spaces and landscapes. When you go more wide more you capture the spaces, and highlights […]