This photoshoot is a challenging assignment for me. In many silk saree photo shoot I normally shoot either one model or three models maximum. But this shoot brief was given to me The Chennai Silks would like to have a combination shot like friends having a group photo at a celebration. Including two kids there were a total nine models. Me and my stylist have segregated costumes as per the color theme. In group photo the models’ costumes should maintain some color theme. According to the costume colors I have selected the floor tile pattern and furniture, because the props should complementthe costumes. And my stylist took lot of effort to select the jewelry. Stylist and I saw lot of references for bridal jewelry. Each religious bride has some uniqueness in their wedding jewelry, so based on that my stylist chose the jewelry. Now the challenge is everyone’s costumes have to be seen well and all they have to express well for one click. And to maintain even soft light and equal amount of light for all the models I used four skimmers. The details of the silk saree have come out well. Since these images are going to be used […]
When people watch a TVC, Ad film, it flashes past in 20 or 30 seconds. Yet, behind it lies hours and days of planning and preproduction. In a recent shoot, with Actress Priya Bhavanishankar, for Indian Flower leggings and jeggings, this is exactly what happened. Attention to detail was everything. Whether it was the costumes design, the colours in the frame, the camera angle or the camera movement. Whether it was detail in makeup or hairstyles, expressions or art direction… everything was planned and executed to perfection. To capture modern lifestyle activities we chose a beach house as the location. The concept of this adfilm is to capture leggings in women’s today’s lifestyle. Right from the early morning gym till evening terrace party. Dop farook j basha did excellent cinematography, art director Karthik rajkumar did a fabulous production design. Ashwin vinayagamoorthy composed a trendy jingle for this TVC. Many people used to hum this jingle. To capture modern lifestyle activities we chose a beach house as the location. The concept of this adfilm is to capture leggings in women’s today’s lifestyle. Right from the early morning gym till evening terrace party. Dop farook j basha did excellent cinematography, art director Karthik rajkumar […]
India is filled with stunning craftsmen. If we take the silk saree industry as an example, a novice would be amazed to know that there are hundreds of varieties of silk with their trademark design and the ever growing contemporary ones. Besides, the silk saree industry has become world renowned that the demands are certainly skyrocketing. As someone who has been in the commercial photography space for nearly two decades, we, at FotoZone can undoubtedly say that we have done our tiny bit to help the industry thrive. Here is how… 1. Bringing a balance in posing as a ‘bride’ One of the common and most successful ways of shooting silk saree is to create the scene of a wedding. The female model plays the role of a bride to be precise and there could be other characters involved like the groom for instance, or a friend or the parent. What usually happens is that the attention (or the focus) gets carried away from the saree to the person or their emotion. The audience is not compelled enough to look at the saree anymore but shift their focus to the jewellery or a overexcited friend character or an emotional father […]
