When people watch a TVC, Ad film, it flashes past in 20 or 30 seconds. Yet, behind it lies hours and days of planning and preproduction. In a recent shoot, with Actress Priya Bhavanishankar, for Indian Flower leggings and jeggings, this is exactly what happened. Attention to detail was everything. Whether it was the costumes design, the colours in the frame, the camera angle or the camera movement. Whether it was detail in makeup or hairstyles, expressions or art direction… everything was planned and executed to perfection. To capture modern lifestyle activities we chose a beach house as the location. The concept of this adfilm is to capture leggings in women’s today’s lifestyle. Right from the early morning gym till evening terrace party. Dop farook j basha did excellent cinematography, art director Karthik rajkumar did a fabulous production design. Ashwin vinayagamoorthy composed a trendy jingle for this TVC. Many people used to hum this jingle. To capture modern lifestyle activities we chose a beach house as the location. The concept of this adfilm is to capture leggings in women’s today’s lifestyle. Right from the early morning gym till evening terrace party. Dop farook j basha did excellent cinematography, art director Karthik rajkumar […]
We are witnessing a rapid evolution in the field of Advertising. From print media to digital media, Advertising has the ability not just to mould itself but to excel at it. One cannot take away the fact that the success of Advertising Industry largely depends on Advertising or Commercial Photographers. If not for those visually appealing imageries produced during the catalogue photoshoots by photographers, it would be difficult for any business to sustain, especially the Silk Saree Industry, which is quite unique in India. Silk Sarees are very sensual. It is so deeply embedded into our Indian culture that any women would want to own quite a handful. Buyers of such sarees, mostly women are not just convinced by seeing these sarees but tend to drape it on them. Sometimes they even request the store representative, if she is a women to try it on them, so that they get a better idea as to how the saree flows, especially its designs. Since seeing is believing in the Silk Industry, the dealers of Silk are quite persistent on getting a professional photoshoot done whenever they introduce a new range of collection. The photographs taken from such silk saree photoshoots are […]
Why you need to hire a Professional photographer for an E-Commerce shoot? This is now an Era where people want to buy and sell things just sitting before their Smart Phones and Laptops, the mode of Shopping has itself been redefined. Today when someone needs to buy a product, especially when it comes to furniture though they come to a furniture store the first thing they do is to check it online. Websites and E Commerce portals like Urban Ladder, Pepper Fry, which are completely dedicated to Furniture market and other websites like Flipkart, Amazon, Snapdeal, etc, who do sell Furnitures like hot cakes have emerged successful. In this scenario what makes a person choose a furniture is first and foremost the Photograph. How should a Furniture Photograph must be. Though photograph is a 2 two dimensional medium those are the first attractive points towards you. The photographs must not only show the colour, but also the look and feel. When a customer see’s the picture he must feel how it would be when he has it in his living room. He must imagine the experience of touching the fabric and enjoy the comfort of sitting on it. The furniture […]
Tips to get better Product Photos | Santhosh Raj Today is an era of E-Commerce, where every product that is produced be it a Bell pin or an aircraft Photographing it and putting it on a website has become a primary to-do list of any manufacturer or a merchant. Therefore the jobs that come for photographers on product shoot is flooding and many desire to become one. In an intention to equip some upcoming photographers and photography enthusiasts I decided to give some tips to shoot a product. Throughout my journey as a photographer everyday in my work has taught me lots and lots of new techniques. One certain thing that i have learnt is Photography is a ocean, and it is updated every second in some corner of this globe, Here are some of the Tips for product Photography. 1. Cleaning the Product: Make sure that the product is clean, or else clean it properly that there is no dust or finger prints on it. In the product Photography the Product is the Hero and when shooting with a High Resolution Cameras with more than 22 Mega Pixels, every minute dust or a finger mark would be clearly visible […]
