India is filled with stunning craftsmen. If we take the silk saree industry as an example, a novice would be amazed to know that there are hundreds of varieties of silk with their trademark design and the ever growing contemporary ones. Besides, the silk saree industry has become world renowned that the demands are certainly skyrocketing. As someone who has been in the commercial photography space for nearly two decades, we, at FotoZone can undoubtedly say that we have done our tiny bit to help the industry thrive. Here is how…

1. Bringing a balance in posing as a ‘bride’

One of the common and most successful ways of shooting silk saree is to create the scene of a wedding. The female model plays the role of a bride to be precise and there could be other characters involved like the groom for instance, or a friend or the parent. What usually happens is that the attention (or the focus) gets carried away from the saree to the person or their emotion. The audience is not compelled enough to look at the saree anymore but shift their focus to the jewellery or a overexcited friend character or an emotional father who joins the scene. Whether it is photography or videography, if you do not catch the attention at the first gaze – you have lost the audience’s interest.

What does FotoZone do for this? 

We have always been careful when planning our shoot. There has never been a shift of direction. If it is silk saree that we are shooting, it would be silk saree – period! We indeed make the model look like a bride and we give her all the attributes that are required for being a bride – including the acting lesson that involves how to use the facial expressions, jewellery and the art department does take care of how the backdrop should be. 

2. Highlighting what is crucial

One of the offshoot or consequence of not balancing the photoshoot is that the highlight of a saree is lost. Example, the silk saree could have an exquisite art work which would have taken the artists two months to complete. Such intricateness requires special mention in catalogue photography. 

What does FotoZone do for this? 

As someone who has been in advertising photography, especially bridal photography and fashion photography, we do spend the necessary time required with the client to understand the uniqueness of the product. When this is properly understood, the silk saree catalogue shoot becomes far more easy.