Diwali in a typical middle and upper middle class Indian family is not a one day festival but it is a month long celebration, starting with budgeting and doing a detailed Google search on purchasing the latest fashion trends!
On this line of emotion, we at Santhosh Photography conceptualised a unique TVC for Shiva Textiles with the tagline “Vaara Vaaram aaravaaram”. The client had rolled out a month-long Diwali sale with offers going on for each section, each week.
The TVC ad wanted to convey the attractive offers on women’s wear, men’s wear, kids section and silk saree sections. In order to purchase the festival clothing while these offers run, the daughter-in-law prepares a detailed list and explains about these offers to her sister-in-law, a college going girl.
Since this was an information filled TVC, we brought in a humour element, where the husband who is spraying water on the indoor plants, misses his aim in the excitement of hearing about the offers, and accidentally sprays water on his father’s face. This became a keypoint in the ad and was well received as a quirky and funny response by all the viewers!
The scene transitions to show the house lit up for Diwali and all the family members wearing new dresses. To resonate with today’s younger generation who would plan to make reels and post stories on Instagram, the daughter-in-law strikes few dance moves while the sister-in-law records it, closing the ad with the tagline of Shiva Textiles.
The unique and funny presentation of this TVC ad, conceptualised, shot and edited at Santhosh Photography became a huge hit with the client and the viewers.
Watch the ad below:
