India is filled with stunning craftsmen. If we take the silk saree industry as an example, a novice would be amazed to know that there are hundreds of varieties of silk with their trademark design and the ever growing contemporary ones. Besides, the silk saree industry has become world renowned that the demands are certainly skyrocketing. As someone who has been in the commercial photography space for nearly two decades, we, at FotoZone can undoubtedly say that we have done our tiny bit to help the industry thrive. Here is how… 1. Bringing a balance in posing as a ‘bride’ One of the common and most successful ways of shooting silk saree is to create the scene of a wedding. The female model plays the role of a bride to be precise and there could be other characters involved like the groom for instance, or a friend or the parent. What usually happens is that the attention (or the focus) gets carried away from the saree to the person or their emotion. The audience is not compelled enough to look at the saree anymore but shift their focus to the jewellery or a overexcited friend character or an emotional father […]
We are witnessing a rapid evolution in the field of Advertising. From print media to digital media, Advertising has the ability not just to mould itself but to excel at it. One cannot take away the fact that the success of Advertising Industry largely depends on Advertising or Commercial Photographers. If not for those visually appealing imageries produced during the catalogue photoshoots by photographers, it would be difficult for any business to sustain, especially the Silk Saree Industry, which is quite unique in India. Silk Sarees are very sensual. It is so deeply embedded into our Indian culture that any women would want to own quite a handful. Buyers of such sarees, mostly women are not just convinced by seeing these sarees but tend to drape it on them. Sometimes they even request the store representative, if she is a women to try it on them, so that they get a better idea as to how the saree flows, especially its designs. Since seeing is believing in the Silk Industry, the dealers of Silk are quite persistent on getting a professional photoshoot done whenever they introduce a new range of collection. The photographs taken from such silk saree photoshoots are […]
